I’ve always been interested in the connection between macro socioeconomic trends and education trends. A few years ago, I began to take a look at generational differences. I wanted to learn more about the traits and characteristics of the baby-boomers, generation X, and millennials—particularly their educational preferences. My work was published as an article in the Continuing Higher Education Review.
One big “Aha!” moment for me was recognizing the unique needs of my own generation—the baby-boomers—as they near traditional retirement age. I learned most baby-boomer will:
- Live long past the traditional retirement age of 65
- Will remain active after retirement
- Continue to value work and career
- Search for meaning and ways to “give back” to society
- Need income due to insufficient retirement saving
- Value and will actively participate in education
These generational traits dovetail with several socioeconomic trends:
- A projected workforce shortage if 70 million baby-boomers retire at 65
- Financial challenges within major federal support programs (e.g., social security and Medicare)
- Need to improve our education and healthcare systems
- Growth of new jobs requiring perspective, experience, and communication skills (e.g., health care advocate, sustainability coordinator, college counselor, teacher, compliance officer, etc.)
- Find a way to help baby-boomers re-tool and redeploy their talents after retirement
- Work with employers to identify new roles that would capitalize on the strengths and contributions of this hard-working and highly-educated generation
This partnership expands UCLA Extension’s Certificate programs to a much broader national audience using Encore’s advanced online platform and marketing expertise. The program will serve baby-boomers who wish to remain viable in today’s job market or seek a new career for passion or purpose. In addition, The Sherry Lansing Foundation and Creative Artists Agency (CAA), both partners with Encore, bring their expertise of late-career job training and marketing to this forward-thinking initiative.
This effort is much needed on an individual, community, and national level. We will combine the best of education, Silicon Valley technology, and Hollywood entertainment/marketing expertise to help solve and important problem.