Boomers, Xers, and Millennials: Who are They and What Do They Really Want from Continuing Higher Education? This research study highlights characteristics, needs, preferences, and communication styles of major generational groups in the US today with special attention to preferences for various types of continuing education programs, including online education. Includes results from a market research survey using conjoint analysis. Published in the Continuing Higher Education Review, Fall 2008.
In this Article:
- Describes the usefulness of employing a generational perspective
- Provides a description of generational characteristics for three living generations
- Develop hypotheses about generational differences relevant to the field of continuing educations
- Reviews results of a recent market research study that employed generational segmentation,
and address “lessons learned” for continuing higher educators
For the PDF, please click here: Cathy Sandeen – Continuing Higher Education Review